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Smarter Bandwidth at Sea, Proven by Norwegian Cruise Line Holdings

August 14, 2025

Cruise operators face unique connectivity challenges: high-density usage, highly variable traffic demands, and the constant need to balance cost, performance and coverage when managing satellite connectivity. Add to that the complexity of digital applications—crew communications, passenger streaming, operational data—and legacy connectivity solutions fall short. They lack the intelligence and adaptability to optimize bandwidth where and when it matters most.

Quvia’s Network Capacity Controller (NCC) addresses these challenges. It adds a predictive intelligence layer to Quvia Grid, our AI-powered network management solution, enabling operators to move beyond static policies and manual workarounds. 

Grid orchestrates the network in real time. NCC makes that orchestration predictive.

Dynamic Bandwidth Switch, one of NCC’s most advanced features, monitors and reallocates bandwidth between upstream and downstream paths based on real-time demand. Traditional fixed ratios often leave capacity underutilized in one direction while users experience congestion in the other. Dynamic Bandwidth Switch eliminates that inefficiency—delivering measurable impact on guest experience, crew connectivity and operational performance.

A standout example of this technology in action comes from Norwegian Cruise Line Holdings (NCLH). As a forward-thinking brand committed to improving digital experience quality, NCLH deployed Dynamic Bandwidth Switch to address a growing pain point: ensuring bandwidth always worked to its fullest potential, especially during peak usage windows. Bandwidth demand between upstream and downstream often shifts dramatically over the course of a day. A standard allocation might work well in the morning—but post-port, passengers syncing photos and videos to the cloud can strain upstream capacity, degrading the guest experience.

Dynamic Bandwidth Switch solved this. By dynamically adjusting the upstream/downstream ratio in real time, NCLH no longer had to manually intervene to maintain service quality. Bandwidth is continuously rightsized based on actual usage, enabling NCLH to protect quality of experience (QoE) for guests and crew—even during high-load periods. Uplink-heavy applications like cloud sync, social sharing and video calls now perform with far greater consistency. The improvement in experience ties back to overall customer feedback scores.

These improvements were achieved without increasing bandwidth contracts or burdening operations teams. Dynamic Bandwidth Switch uses AI to make intelligent, autonomous decisions—eliminating the need for manual configuration changes.

“The mark of a great technology is one that works seamlessly—without the user even realizing it. Quvia hit it out of the park with this one. We can now manage our total bandwidth as one, creating a better user experience based on the guest’s needs while leveraging the most cost-effective and operationally efficient solution on the market today.” -Cameron Lee, Senior Director, Onboard Revenue, Norwegian Cruise Lines Holdings

NCLH’s implementation proves the value of this technology—not just as a smart feature, but as a strategic enabler of better digital experiences at sea.

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